The Spotify Marriage Between Music Podcasts and Video
The Spotify marriage between music podcasts and video has several thorns in its side. In recent weeks, the company has lost three heavy-hitting executives. They include Michael Mignano, who co-founded Anchor, which was bought by Spotify in January for $150 million and served as the company’s tech chief for three years. Also resigning are Lydia Polgreen, who ran Gimlet Media, which was acquired by Spotify for 230 million dollars last year, and Courtney Holt, who heads up studios and video.
Our Parent Hood Podcast
The Our Parent Hood Podcast on Spotify has been one of the fastest growing podcasts of the past year. The series, which has over forty episodes and is hosted by a married couple, provides practical advice on parenting and marriage. The episodes focus on topics such as digital addiction, time management, and conflict resolution. In addition to the two hosts, you’ll often hear interviews with fellow parents and experts.
Gimlet is the latest venture from the Spotify-owned media company. The team behind the podcast has a diverse background, and includes audio engineers and music producers. The company was founded in 2014 by Alex Blumberg and Matthew Lieber. Gimlet is also home to the popular Reply All podcast and the crime-drama crime podcast Crimetown. Spotify purchased Gimlet in 2018 as part of its push into music podcasts and other forms of audio entertainment. Though the studio is still based in Brooklyn, Gimlet is now an independent division of Spotify.
Spotify has paid Gimlet $230 million for the company. This is a large sum compared to the $70 million Gimlet was worth in its last round of investment. Gimlet has seen steady growth and is not growing at an exponential rate, which may be why Spotify is willing to invest $230 million in the company.
The podcast industry is younger than recorded music, and Spotify sees an opportunity in it. Spotify recently purchased Gimlet and Anchor, two popular podcasting platforms. While Spotify has not revealed the price of the deals, it has revealed its massive war chest for podcast-related purchases. In the end, Gimlet is the winner!
Gimlet has partnered with various production companies. The team behind the original music podcasts, which are produced by Higher Ground, have a diverse background. For example, they produce The Big Hit Show and Tell Them I Am. While the podcasts were not immediately successful, the team has been working to make podcasts about underrepresented voices. Its team includes producers from the BBC World Service and NPR’s Morning Edition. They also have backgrounds in TV and radio.
While the music podcast industry has become increasingly competitive, it is still relatively small. In 2018, Spotify received $650 million in revenue from podcasts, making up just 12 percent of Spotify’s overall revenue. With 113 million paid subscribers, Spotify is the world’s largest music streaming service. However, it is still facing several challenges, including fierce competition from its rivals, limited profit margins, and dealing with record labels.
Music podcasts are one of the biggest trends in streaming services, and Spotify has done a great job of integrating these formats into the platform. As a peer-to-peer music library, Spotify has been a great fit for many artists, but royalty rates have been an issue for some artists. Luckily, artists are now finding a new way to make their music available to Spotify users.
One of the main reasons why podcasts have struggled to get the music they need has to do with licensing rights. Many independent podcast publishers do not have the resources to license music from official rights holders. But Smith’s upcoming e-book inspired him to take a different approach. Spotify presented him with an alternative solution.
The platform allows anyone to create a music and talk show, and has bought podcast-production software Anchor in 2019. With Anchor, over 20,000 music and talk shows are available on Spotify. Some of them are similar to FM radio, but many of the more ambitious ones are produced by Spotify subsidiaries. Shows like “Black Lady Songbook” and “Homicide Ballads” focus on sombre folk songs.
The genre classifications for podcasts can be misleading. They conceal deep fissures in style, format, musical interpretation, and focus. Slate’s Hit Parade, for example, delves into the music charts, and its data can often be helpful in predicting cultural trends. And Switched On Pop offers insight into music composition.
Your Favorite Band Sucks
If you are a fan of music podcasts and streaming services, you’ve probably already discovered “Your Favorite Band Sucks on Spotify.” This podcast focuses on bad bands and their music. The hosts break down the music in each episode and offer their thoughts on why they’re good or bad. They also explore genre-bending covers and cultural appropriation. For example, they discuss Eric Clapton’s cover of Bob Marley’s “I Shot the Sheriff” one year after the original was released by Bob Marley and the Wailers. Their rendition made the song go to #1 on the Billboard Hot 100.
In the last year, Spotify has begun launching music-targeted shows. These hybrid shows mix talk and music, and allow podcasters to use the service’s tracks free of charge. In exchange, Spotify takes a 30 percent cut of the adverts that accompany the music.
Spotify has a lot of competition, including Google and Apple. But it is still trying to establish itself as the biggest podcast distribution service on the internet. It has publicly criticized Apple’s pricing structure, which takes 30% of podcast creators’ profits each month. The company is willing to give up its potential profit to drive content creators to its service. By 2023, it plans to charge content creators a 5% fee.
Spotify is investing a lot of money in podcasting. It has made investments in audiobook production and has even acquired a company that makes live audio. As it builds its audio streaming service, it has ambitions far beyond music. Podcasts are a vital part of Spotify’s overall vision, which aims to become the online home for audio.